The Power of marketing-informed designs
These three posters were designed for the Midwest Writing Center (Rock Island, IL) to advertise their annual writing conference.
This poster was designed to entice local writers to enroll in the DRC Writers' Conference; its copy is specifically written in an active voice to entice enrollment, promote attendance, and a wide participation in available activities.
Keynote Event Ad
Stylistically set apart from the others, this poster's background features a litany of stills from the Motion Poems themselves. Like all posters in the series, it doubles as advertising for the DRCWC with a clear call to action: register, register, register.
Conference reading ad
While visually quite similar to the general conference advertisement, the copy here is tailored to enticing event participation.
For this particular campaign, I also wrote a number of press releases. We started with a general public awareness approach, but as we grew closer and closer to the conference the press releases became more focused; the announcement gave way to another focused on the workshops offered at the conference to entice registration. As we drew closer to the conference, I centered one press release around the faculty reading and open mic, using this as opportunity to spotlight the conference's faculty; another press release advertised the conference's keynote event, while also highlighting the other free events associated with the conference.
Laced throughout all the press releases was a call to action--we wanted people to not only attend these events, but to register for the conference as well.